In the late 1990s, a young Gurukiran arrived in Gandhinagar to assist friends with film music. Fast forward 25 years, the music director and composer, having witnessed the industry’s transition from film reels to social media, reflects on his journey. Initially facing challenges fitting in and gaining acceptance, he delves into the pressure of producing hit songs, how he carved his own path, and more. He shares insights on his approach of understanding viewer preferences by visiting theaters and reminisces about moments like the re-release of Upendra, where he and the film's protagonist were present. Despite early successes, his initial inclination was to return to Mangaluru after work assignments in Bengaluru until projects like Upendra and Chitra compelled him to make a permanent move. Gurukiran, initially not considering music as a career, gradually embraced it more seriously following the success of these films. Commenting on the industry today, he acknowledges the opportunities for newcomers but highlights the challenges of sustaining success in a landscape where commercial aspects have gained precedence over artistry.In today's competitive music industry, simply creating music is not enough. Promotion has become essential to ensure that your music gets heard. People now approach music directors with requests like, 'make this go viral on social media,' as if hits can be manufactured instantly. This is why I have chosen to slow down and only take on projects that truly inspire me. I find joy in the fact that my music from timeless films like A, Kariya, and Upendra still resonates with audiences even after many years. What matters most to me now is the satisfaction of creating enduring work,” explains Gurukiran.反In the early days of his career, Gurukiran faced challenges in being accepted by the industry. Despite his success as a music director, it took time for others to take him seriously. He didn't fit the traditional image of music directors, who were expected to have a certain look and attire. However, with hits like Apthamitra, he eventually gained recognition and respect. Gurukiran takes pride in the fact that 70% of his work has been successful, with 44% of his films running for over 100 days. He emphasizes the important role that music plays in attracting audiences to cinemas.